{"product_id":"ilmbusinessinsider","title":"ILM Business Insider - Brisbane February 28","description":"\u003ch1\u003eILM BUSINESS INSIDER \u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBrisbane · Sunday 28 February 2027\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePLUS BONUS: The Digital Funnel Blueprint PDF sent straight to your ILM account and email after you purchase your ticket from Deanna. \u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eThe beauty industry has changed.\u003c\/h3\u003e\n\u003cp\u003eBeing exceptional at your craft is only one part of building a successful beauty business.\u003c\/p\u003e\n\u003cp\u003eToday, beauty business owners are navigating a completely different landscape — changing customer behaviour, digital marketing, e-commerce, technology, AI, rising costs, new revenue opportunities and an industry that continues to evolve.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eILM Business Insider\u003c\/strong\u003e is a new kind of intimate industry event from International Lash Masters, created around the business conversations we believe our industry needs to be having right now.\u003c\/p\u003e\n\u003cp\u003eForget a traditional conference format.\u003c\/p\u003e\n\u003cp\u003eThis is a more relaxed, conversational experience featuring \u003cstrong\u003elive interviews, panel discussions, practical insights and honest conversations\u003c\/strong\u003e with people who understand what it takes to build, market and grow a business in today's beauty industry.\u003c\/p\u003e\n\u003cp\u003eWe'll explore the things happening \u003cstrong\u003ebeyond the treatment room\u003c\/strong\u003e — from attracting and retaining customers to digital marketing, e-commerce, technology, profitability, diversification and building a business designed for what's coming next.\u003c\/p\u003e\n\u003ch3\u003eWHAT WE'LL BE TALKING ABOUT\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe changing customer\u003c\/strong\u003e\u003cbr\u003eHow people are discovering, researching, choosing and staying loyal to beauty businesses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMarketing in 2027\u003c\/strong\u003e\u003cbr\u003eWhat's changing across social media, search, paid advertising and the digital customer journey — and where beauty businesses should be focusing their attention.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBeyond services\u003c\/strong\u003e\u003cbr\u003eE-commerce, retail, education and creating additional revenue streams without simply adding more clients to your calendar.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnology + AI\u003c\/strong\u003e\u003cbr\u003eHow technology, automation and AI are changing the way small beauty businesses operate and market themselves.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBusiness, money + growth\u003c\/strong\u003e\u003cbr\u003eReal conversations around profitability, pricing, systems, team, scalability and building a healthier business.\u003c\/p\u003e\n\u003ch3\u003eNOT ANOTHER CONFERENCE.\u003c\/h3\u003e\n\u003cp\u003eILM Business Insider is intentionally smaller.\u003c\/p\u003e\n\u003cp\u003eFewer presentations. More conversation.\u003c\/p\u003e\n\u003cp\u003eMore opportunities to ask questions, hear different perspectives, meet other business owners and walk away thinking differently about where your business is heading.\u003c\/p\u003e\n\u003cp\u003eWhether you're a lash artist, brow artist, educator, salon owner or beauty entrepreneur, this event is about helping you understand the \u003cstrong\u003ebusiness behind the beauty business.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e100 seats. One room. Real industry conversations.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWelcome to \u003cstrong\u003eILM Business Insider.\u003c\/strong\u003e\u003c\/p\u003e","brand":"International Lash Masters","offers":[{"title":"Default Title","offer_id":45588001030320,"sku":"2826975","price":139.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0668\/7368\/8240\/files\/ilmbusinessinsider.png?v=1789649477","url":"https:\/\/www.internationallashmasters.com\/products\/ilmbusinessinsider","provider":"International Lash Masters","version":"1.0","type":"link"}