ILM Business Insider - Brisbane February 28
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ILM BUSINESS INSIDER
Brisbane · Sunday 28 February 2027
PLUS BONUS: The Digital Funnel Blueprint PDF sent straight to your ILM account and email after you purchase your ticket from Deanna.
ILM Business Insider is a new kind of intimate industry event from International Lash Masters, created around the business conversations we believe our industry needs to be having right now.
OUR ANNOUNCED GUEST SPEAKERS:
- Amy Williams - Founder of Lash Prodigy
- Celine McSweeney - Founder of Brow Tribe
- Deanna Campese - Founder of International Lash Masters
- Lucy Pallot - Founder of Lash Rescue
- Sharelle Louise - Miss Lash Studio
- Charmaine Schembri - Elevate It Marketing
Forget a traditional conference format.
This is a more relaxed, conversational experience featuring live interviews, panel discussions, practical insights and honest conversations with people who understand what it takes to build, market and grow a business in today's beauty industry.
We'll explore the things happening beyond the treatment room — from attracting and retaining customers to digital marketing, e-commerce, technology, profitability, diversification and building a business designed for what's coming next.
WHAT WE'LL BE TALKING ABOUT
The changing customer
How people are discovering, researching, choosing and staying loyal to beauty businesses.
Marketing in 2027
What's changing across social media, search, paid advertising and the digital customer journey — and where beauty businesses should be focusing their attention.
Beyond services
E-commerce, retail, education and creating additional revenue streams without simply adding more clients to your calendar.
Technology + AI
How technology, automation and AI are changing the way small beauty businesses operate and market themselves.
Business, money + growth
Real conversations around profitability, pricing, systems, team, scalability and building a healthier business.
Amy Williams - Lash Prodigy
$5 million in online course sales. We ask her how.
Amy launched Lash Prodigy Online in 2019. Since then she has built 27,000+ enrolments across Australia and America, 2,000+ five-star reviews and over $5 million in online course sales. In September she was named Brow Educator of the Year at the 2026 ILM Awards.
She didn't get there by being the best technician in the room. She got there by learning how to sell online. That's what we're sitting down with her to unpack.
What we're asking Amy
- Building online from zero: what she built first, and which course became the engine of the business
- Landing pages that convert: what's on the page, section by section, and what she changes when a page isn't selling
- Meta ads: how she turns ad spend into enrolments, and what she scales or switches off
- Community: how she keeps students engaged long after they've paid, and why that sells her next course
- The honest part: what being online has cost her, what she got wrong, and what she'd do differently starting in 2027
More speakers to be announced.
CelIne McSweeney - Brow Tribe
FOUNDER
Topic: How to Add $5K+ a Month to Your Salon — Without More Clients
Celine has spent nine years growing Brow Tribe into two multi-7-figure salons, with a team of 22+ and revenue months exceeding $225K. She specialises in salon pricing, profitability and building systems that allow businesses to grow beyond the owner.
Using a real salon menu as a live case study, Celine will show how smarter pricing, service timings and menu structure can unlock additional revenue from the clients and hours you already have.
Every salon owner attending her session receives her Profitable Pricing Calculator, with one attendee also winning a private 1:1 Strategy Session valued at $499.
Lucy Pallot - Lash Rescue
FOUNDER
Topic: From Brow Artist to E Comm Mogul
Lucy started Lash Rescue in efforts of providing clean, effective products for salon clients in the lash and brow space.
Lash Rescue products include a lash growth serum, tubing mascara, advanced treatments for post lash lift and brow treatments and stocked at over 500 salons across Australia.
We speak to her about her transition from artist to brand owner, how she started getting her sell out products stocked in some of Australia's leading salons and salon suppliers such as Bella Beauty Professional, Browed and Salon First.
Sharelle Louise - Miss Lash The Studio
The Client Experience | Creating Loyalty Beyond the Treatment
Sharelle is the founder of Miss Lash, bringing together her experience as a studio owner and educator to help artists build thoughtful, sustainable businesses.
Drawing on her own journey, Sharelle explores how small details, consistent service and an intentional client experience create trust and loyalty that go beyond beautiful treatment results.
Discover practical ways to create an experience your team can deliver as your business grows—helping clients connect with your brand and keep coming back, without the business relying entirely on you.
Charmaine Schembri - Elevate It
Charmaine Schembri
Marketing Strategist | Founder of Elevate Marketing + Communications & Booked Out Bootcamp
With over 20 years of experience in marketing, branding and business strategy, Charmaine Schembri is an internationally recognised speaker, beauty business mentor and the founder of Elevate Marketing + Communications and Booked Out Bootcamp.
Having worked with more than 500 businesses, including global brands such as Lindt, Alfa Romeo, Jeep and Fiat, Charmaine brings extensive experience in brand development, marketing strategy and business growth.
Her expertise extends deeply into the beauty industry, having led marketing and brand strategy for Locks Lash and educated over 1,000 beauty professionals worldwide.
As the creator of Booked Out Bootcamp, Charmaine helps beauty entrepreneurs transform their businesses through effective marketing, client attraction, retention strategies and sustainable profitability.
A sought-after international speaker, Charmaine has presented at major industry events across Australia, New Zealand and the United States, including Beauty Expo Australia, Premiere Orlando and the International Beauty Show in New York.
At ILM Business Insider Brisbane, Charmaine brings a wealth of commercial knowledge and practical marketing expertise, helping beauty professionals understand what it takes to build a recognised, profitable and consistently booked business.
ilm business insider
The beauty industry has changed.
Being exceptional at your craft is only one part of building a successful beauty business. Today, beauty business owners are navigating a completely different landscape — changing customer behaviour, digital marketing, e-commerce, technology, AI, rising costs, new revenue opportunities and an industry that continues to evolve.
UNDER 70 SEATS REMAIN WHERE WE ASK YOUR FAVOURITE BUSINESS OWNERS HOW THEY GREW TO SUCCESS
Frequently asked questions
When and where is it?
Sunday 28 February 2027 at The Calile Hotel, Brisbane. The program runs 9:30am to 2:30pm, followed by an hour of canapés and networking.
Who is it for?
Lash and brow artists, salon owners, educators and any business owner in beauty who wants to grow beyond the treatment room. If you are building, marketing or scaling a beauty business, this room is for you.
What's included in my ticket?
A full program of live interviews and panel discussions, morning and afternoon tea, drinks, canapés and networking after the program, plus The Digital Funnel Blueprint PDF, sent to your ILM account and email as soon as you book.
How many seats are there?
The room is capped at 100 so every guest can ask their questions. When seats are gone, there is no second session.
When does the early bird price end?
Early bird tickets are $149 until 1 November. After that, the price goes up to $199.
Can I get a refund?
Tickets are non-refundable. If you can't attend, you can transfer your ticket to someone else. Email us with their name and email and we'll update the booking.
Can I pay in instalments?
Yes. Afterpay is available at checkout.
Will there be a run sheet?
Yes. The full run sheet and speaker schedule will be emailed to ticket holders before the event.
