welcome from deanna
Welcome to your transformation into becoming a sought after beauty educator in the lash and brow space. For the last 6 years we have seen over 1000 students from across the globe soar into new heights within their beauty business by expanding into education with ILM
see what our students are up to
Our current Educator Programs
STEP ONE:
Perfect for those who are ready to transform into a beauty educator but do not know where to start. This program contains easy to watch video modules that deep dive into everything from how to differentiate yourself from others, whether in person or online is best for you, pricing, launch process and email funnels.
STEP TWO:
If you are ready to start your course creation this is the investment for you. We've implemented both video modules and a proven framework that will help you establish your course outcomes, sessions, assessments and student learning support. Upon completion, you will receive a Certificate of Completion and our Logo.
Ultimate beauty educator bundle
Gain access to both our Beauty Educator Authority Building Method and our Online Beauty Educator Course.
PLUS access to our Moving online: How to sell digital products course and exclusive access to our online community ILM Insider.
Build the Education Empire Your Industry Needs
You’ve spent years mastering your craft. Now it’s time to teach it; and get paid like the expert you are.
The ILM Educator Programs are designed for beauty professionals ready to move beyond trading hours for income. You’ll learn how to turn your knowledge into a powerful education brand that attracts students, scales with systems, and grows even when you’re not online.
Our framework has been used by thousands of educators across the world to launch, automate, and scale courses that generate consistent revenue while building real authority in the industry.
This is more than learning how to make a course. It’s about building the next evolution of your business. One that creates income, impact, and influence long after you’ve left the salon floor.
FAQ
Who are these courses suitable for?
Our Educator Programs are designed for beauty professionals who are ready to evolve from doing to teaching. Whether you’re a lash artist, brow specialist, salon owner, or service-based professional — if you’ve mastered your craft and want to create your own education brand, this is for you.
They’re ideal for anyone who:
- Wants to turn their skills into a profitable course or training program
- Feels capped by client hours and wants scalable income
- Is ready to build authority, credibility, and long-term impact in the beauty industry
Both programs are designed for beauty professionals ready to grow beyond client work.
- The Authority Building Method is perfect for lash, brow, and beauty artists who want to create a stronger online presence, attract their ideal audience, and position themselves as an expert in their niche.
- The Educator Course is ideal for those who already have authority and want to turn that expertise into a profitable online or in-person training program.
What if I’m already an educator?
Perfect. The program is built to help both new and established educators refine their systems, elevate their content, and scale their income through automation and authority-driven marketing. Even if you already teach, we’ll help you make it more profitable and sustainable.
What do we get access to once enrolled?
When you enrol in either program, you will have access to video modules, digital downloads and material to help you create your course.
Our Educator Course has in program assessments which our team will need to assess before moving forward to ensure our students are on the right track.
All our programs have access to our ILM Insider online community where you can network with students, gain access to exclusive content and material absolutely free.
Can we purchase via payment plans?
Yes you can! We understand our courses are big investments and we want to provide access to those ready to learn and grow with us! Our Educator Course payment plans start from $50 per week.
What’s the difference between the Lash & Beauty Educator Course and the Authority Building Method?
The Authority Building Method is the first step — designed to help you build the foundation for your future education brand. It teaches you how to position yourself online, grow your audience, and develop your digital authority before creating a course.
The Educator Course is the next stage — it walks you through how to design, structure, and launch your own accredited or non-accredited lash or beauty course. You’ll learn everything from curriculum building and assessments to marketing, sales, and delivery systems.
Is there any educator coaching available?
Yes we have in person coaching across the country and NZ that will help you establish your course framework before completing the online educator program yourself once you understand what needs to be completed.
Do I need to start with the Authority Building Method before joining the Educator Course?
It’s highly recommended. The Authority Building Method gives you the brand clarity, content strategy, and confidence to launch your Educator Course with momentum.
If you already have an established audience or strong online presence, you can go straight into the Educator Course — but most students complete both for the best results.
Are these programs Accredited?
The Authority Building Method is a non-accredited digital education program focused on brand building and determining your niche and positioning in the industry.
The Educator Course is a non-accredited business education program developed by an accredited RTO and teaches you how to build and launch your own non-accredited course.
If you want to become an accredited lash or beauty trainer, we’ll guide you through the RPL process and accreditation pathway after completion.
How long do I have access?
We provide 3 months access to our Authority Building Method and 12 months access for our Educator Course.
