ILM BUSINESS INSIDER 

Brisbane · Sunday 28 February 2027

PLUS BONUS: The Digital Funnel Blueprint PDF sent straight to your ILM account and email after you purchase your ticket from Deanna. 

The beauty industry has changed.

Being exceptional at your craft is only one part of building a successful beauty business.

Today, beauty business owners are navigating a completely different landscape — changing customer behaviour, digital marketing, e-commerce, technology, AI, rising costs, new revenue opportunities and an industry that continues to evolve.

ILM Business Insider is a new kind of intimate industry event from International Lash Masters, created around the business conversations we believe our industry needs to be having right now.

Forget a traditional conference format.

This is a more relaxed, conversational experience featuring live interviews, panel discussions, practical insights and honest conversations with people who understand what it takes to build, market and grow a business in today's beauty industry.

We'll explore the things happening beyond the treatment room — from attracting and retaining customers to digital marketing, e-commerce, technology, profitability, diversification and building a business designed for what's coming next.

WHAT WE'LL BE TALKING ABOUT

The changing customer
How people are discovering, researching, choosing and staying loyal to beauty businesses.

Marketing in 2027
What's changing across social media, search, paid advertising and the digital customer journey — and where beauty businesses should be focusing their attention.

Beyond services
E-commerce, retail, education and creating additional revenue streams without simply adding more clients to your calendar.

Technology + AI
How technology, automation and AI are changing the way small beauty businesses operate and market themselves.

Business, money + growth
Real conversations around profitability, pricing, systems, team, scalability and building a healthier business.

NOT ANOTHER CONFERENCE.

ILM Business Insider is intentionally smaller.

Fewer presentations. More conversation.

More opportunities to ask questions, hear different perspectives, meet other business owners and walk away thinking differently about where your business is heading.

Whether you're a lash artist, brow artist, educator, salon owner or beauty entrepreneur, this event is about helping you understand the business behind the beauty business.

100 seats. One room. Real industry conversations.

Welcome to ILM Business Insider.