Business Education and Tips

Why Scaling Into Education Is the Smartest Move for Beauty Professionals

If you are fully booked but still financially capped, the issue is not your skill. It is your business model. Scaling your beauty business into education allows you to increase revenue, elevate authority, and move beyond trading time for money. At International Lash Masters, we have seen firsthand how transitioning into education transforms service providers into industry leaders.

How to Create and Launch a Successful Beauty Course

Creating a beauty course is not about filming treatments. It is about designing transformation, building authority, and launching strategically. If you are ready to scale beyond the chair, this guide breaks down how to validate demand, structure your curriculum properly, and launch your course with credibility and confidence.

As I prepare for my session at International Lash Masters in Sydney, I wanted to come to you with some real, no-BS talk that will really help you to move the...

A strong community is the voice of your brand — one of the most authentic and powerful ways to market your business. When you build a loyal group of people around your brand, they become your amplifiers. Genuine word-of-mouth, support, and real connection create far more impact than Meta ads or trending reels. A strong community isn’t just support — it is your greatest marketing strategy.

As a fellow beauty entrepreneur and lash artist, I want to take a moment to connect with you on a deeper level. I understand the whirlwind of emotions that come...

Building a thriving beauty business – lessons from experience The beauty industry is an ever-evolving space filled with creativity, passion, and the power to transform lives. As the founder of...

Written by Taylah Small Owner of Lash Up Mastery So, you're set on conquering the beauty industry, huh? Whether you're a fresh-faced lash tech just dipping your toes in or...