Business Education and Tips

As I prepare for my session at International Lash Masters in Sydney, I wanted to come to you with some real, no-BS talk that will really help you to move the...

A strong community is the voice of your brand — one of the most authentic and powerful ways to market your business. When you build a loyal group of people around your brand, they become your amplifiers. Genuine word-of-mouth, support, and real connection create far more impact than Meta ads or trending reels. A strong community isn’t just support — it is your greatest marketing strategy.

As a fellow beauty entrepreneur and lash artist, I want to take a moment to connect with you on a deeper level. I understand the whirlwind of emotions that come...

Building a thriving beauty business – lessons from experience The beauty industry is an ever-evolving space filled with creativity, passion, and the power to transform lives. As the founder of...

Written by Taylah Small Owner of Lash Up Mastery So, you're set on conquering the beauty industry, huh? Whether you're a fresh-faced lash tech just dipping your toes in or...