Meet Angela Kennedy, Founder of Lash Envy Melbourne
Before the lash industry became the global phenomenon it is today, Angela Kennedy was already building a beauty empire from a single treatment bed in Melbourne.
Since launching Lash Envy Melbourne in 2008, Angela has helped shape the modern lash industry in Australia.
Seventeen years ago, Angela began applying eyelash extensions from the front room of her home, practicing on friends and family while preparing for the arrival of her first child.
At the time, eyelash extensions were still largely unknown in Australia. Most people had never heard of them, let alone experienced them.
Angela saw something different.
She saw an opportunity not only to build a business, but to create a career that offered flexibility, financial independence, and the ability to design life around family.
What began as a small home-based venture quickly gained momentum. Clients began referring friends, appointments filled weeks in advance, and demand for high-quality lash services continued to grow.
That small home studio would eventually become Lash Envy Melbourne.
Today, Lash Envy Melbourne has grown into Australia’s longest-running commercial lash brand, operating six luxury salons across Melbourne and employing a team of highly skilled artists serving thousands of loyal clients. The business has expanded beyond salon services to include a professional training academy and a supplies brand used by lash artists around the world.
But Angela is quick to point out that the true success of Lash Envy Melbourne has never been about lashes alone.
It has always been about leadership, culture, and empowering people to build meaningful careers within the beauty industry.
Under Angela’s leadership, Lash Envy Melbourne has grown into a multi-million-dollar enterprise employing around fifty staff members across several locations. The brand has received numerous industry accolades, including being named Lash Salon of the Year globally in 2024, along with other international recognitions celebrating innovation, leadership, and workplace culture.
Angela is known for doing things differently.
Rather than franchising her brand, she developed a co-ownership model, partnering with talented artists within the company and helping them become business owners themselves. The model has allowed Lash Envy Melbourne to scale while creating real opportunities for women to achieve financial independence through the beauty industry.
It is a philosophy deeply rooted in Angela’s own entrepreneurial journey.
Before entering the lash industry, Angela had already built a multi-million-dollar organisation in the direct selling world, mentoring thousands of women in business, sales, and leadership. That experience shaped her belief that when women are given the right tools, mentorship, and opportunity, extraordinary things can happen.
Today she continues that mission through education, mentorship, and speaking across the beauty and entrepreneurial space, sharing practical insights on leadership, hiring, culture, and scaling beauty businesses sustainably.
Angela is widely respected for her direct and honest approach to business. She openly shares the realities of building companies, leading teams, navigating challenges, and creating sustainable growth in an industry that continues to evolve at a rapid pace.
Her message is simple.
Success in beauty does not come from chasing trends.
It comes from building strong systems, a powerful culture, and a brand that people trust.
At the upcoming International Lash Masters Conference 2026, Angela will share the exact leadership, hiring, and growth strategies that helped scale Lash Envy Melbourne from a home studio into a multi-salon brand.
Expect practical insights, honest stories, and powerful takeaways for artists who want to build more than just a treatment room career.
For anyone serious about building a powerful future in the lash industry, Angela Kennedy’s session at the International Lash Masters Conference 2026 will be one not to miss.
And if Angela Kennedy’s journey has proven anything, it’s that the lash industry isn’t just about beauty, it’s about building something powerful enough to change lives.
