Build Unshakable Authority and Launch Your Educator Journey – Without the Overwhelm
The Authority Building Method is a 12-module online program designed to help beauty professionals and service-based business owners confidently transition into education — even if you’ve never taught before or don’t know where to start.
Created by International Lash Masters + Lash'd Eyelashes, Australia’s most trusted name in beauty education and industry events, this program gives you the exact roadmap to build authority, attract students, and turn your skills into a respected educator brand.
If you’ve ever thought:
- “I want to teach, but I’m not ready for a full educator course.”
- “I wouldn’t even know where to start.”
- “I don’t have the confidence or audience yet.”
Then this is your first step. The Authority Building Method bridges the gap between having a skill and becoming known for it
What’s Inside: 12 Comprehensive Video Modules
Each module is taught by ILM Founder Deanna Campese, who has trained hundreds of educators and built one of Australia’s largest beauty education platforms.
You’ll learn how to:
- Understand your niche & target audience – identify who you want to teach and what makes your knowledge valuable.
- Overcome fear & imposter syndrome – remove the mental blocks keeping you stuck.
- Define your personal brand authority – position yourself as a leader, not another voice in the crowd.
- Craft your educator identity – step into your next level of confidence.
- Develop your unique framework – structure what you know into teachable lessons.
- Build an engaged online presence – learn how to attract followers who trust your expertise.
- Create content that converts – build visibility and connection through social media.
- Understand educator marketing funnels – simple systems to generate student leads on autopilot.
- Leverage storytelling for authority – share your journey in a way that inspires and sells.
- Monetise your expertise ethically – learn to sell your course or training without pressure tactics.
- Lay the foundations for your educator business – systems, mindset, and structure.
- Next steps: scaling into education – prepare for advanced training or your own educator certification.
All modules are delivered on-demand video format, accessible anytime, anywhere. Learn at your own pace, pause, replay, and implement as you go
Perfect For:- Lash, brow, or beauty professionals ready to grow beyond client work.
- Service-based business owners who want to step into teaching but aren’t sure how.
- Anyone who wants to build their online presence, grow authority, and gain confidence before launching a course or training program.
- Students who plan to eventually join our Online Lash Educator Course and want a head start.
- No assessments or pressure — just easy-to-follow video lessons.
- Learn directly from real educators with proven success.
- Gain clarity, structure, and confidence to take your next step.
- Only $99/month flexible payment plan.
Why We Created It:
Many beauty professionals dream of becoming educators but never take the first step because they’re scared of failing, don’t feel ready, or think they need to be perfect before teaching.
We’ve been there — and that’s why we created this program.
The Authority Building Method was designed as the no-risk starting point to help you build credibility, overcome fear, and develop the mindset and structure to grow into a confident educator
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- Included:
- Lifetime access to all 12 modules
- Downloadable workbook & templates
- Community access via ILM Insider
- Option to upgrade to our full Lash Educator Course later
- Price: From $99/month
- Delivery: 100% Online – Instant Access
